The challenge
- Barnacre Cattery had been paying a previous provider over the odds and getting very little back — weak rankings and hardly any leads.
- Search engines couldn't place barnacrecattery.co.uk properly; it simply wasn't built to be found for cattery and pet care.
- The content never really explained the offer or built any trust, so the few visitors barnacrecattery.co.uk did get rarely turned into enquiries.